Tide's mobile marketing meets the standard

The most recent events of Google creating a mobile algorithm to ensure a website is mobile friendly is great if you are above the competition and provide a mobile friendly version of your website. Tide does just that. They do provide a mobile friendly version of their website and they meet and exceed the standard set out by google. They offer the same website in a mobile friendly version. They provide weather updates on this version which is a nice touch to their site. Tide has exceeded the standard so way to go Tide!

Mobile Marketing

Mobile marketing needs to be a priority for websites as google will not allow websites that are not mobile friendly. Keeping up with google and staying on top of the new rules for the internet can be tough, however not keeping on top it means business suicide. 

If you are a mobile friendly website already you have nothing to worry about, if you are not mobile friendly, it could be a huge problem. 

Target has a great mobile friendly website. They have cartwheel the app for saving that is very mobile friendly. 

Harley's Privacy

After navigating through several websites privacy statements, Harley Davidson has a great privacy policy. You can access their privacy statement from the bottom of their homepage. This does not take you to an additional page, it provides a pop up of the privacy statement, which allows for easy printing. You can navigate the page well. It is clearly written and areas are emphasized with orange lettering. The privacy statement is clear and offers a great resource. Harley Davidson did a great job on their privacy statement.

Target's Privacy Policy

With the recent events that have happened within the Target organization one would think that they would have the best privacy policy out there. Now don't get me wrong, Target does have a privacy policy on their home page that can be accessed and it does provide a lot of useful information, however, I feel it could be better portrayed that they are working very hard to protect the privacy of their customers.

Target does provide a privacy policy on a white background with black and grey lettering. How more plain could they get? Why not add a little color to the website and make the customer feel like their privacy is being protected. 

Target's website needs improvement

After navigating through Target.com I found it has some areas that need to be improved. There website lacks a search tool that can adequately give the results that the searcher is seeking. When searching for a product the website provides a large number of search results, with more of them being irrelevant to the search.

Target could do more with their white on grey background.
When searching Keurig in the search box there is 178 results that come up with on a plane white background. Target needs to improve in order to stay with the competition.

Website effectiveness is crucial

Website effectiveness is crucial in the marketing world today. Confusing websites or websites that do not provide the customer with what they want will tend to lead the customer away from their website to a more effective website that can do the trick. Jeep's website proves to be completely effective. Jeep has a great website that is a free of clutter, it is simple and easy to navigate. 

As you can see the website is clean, neat and free of clutter. Also from this screen shot you can see the website offers simple menu's that offer drop down menu's. Jeep has done a great job with its website effectiveness. 

Hard Rock Rockin' it?

It seems as if every company or organization these days is trying to get a leg up on their competition by offering the latest rewards or the most exclusive discounts to their customers that hold their rewards card. Well, Hard Rock is no different than any competitor in the sales industry today. Hard Rock is using a rewards program that entices their valued customers to keep coming back, where Hard Rock goes above and beyond is with their marketing of the rewards program.

Hard Rock's use of this enticing photograph really draws in the audience and appeals to a large audience. Hard Rock did a wonderful job with this photo. 

Harely Davidson Cares

Browsing the Harley website I came across this We care about you link that I clicked on. Harley is letting the customer know that they care about all of their customers and want them to take the necessary precautions to remain safe on the roads. 

Harley is empower the customer to make them feel like they are being cared about. They offer a couple of different links to click on for further information about driving and the Motorcycle association. These are great links to place on a motorcyle website. Harley does care about their customers and wants them to remain safe. Good job Harely. 

Same look same great product

Tide  is a traditional laundry detergent well known in every household even if the household does not use Tide for their laundry detergent. Tide has chosen to keep the traditional look of their product, as it is a timeless design. The Tide logo is known all over America.

As you can see in the picture above, tide has kept their traditional timeless logo but has spiced it up for the new world. The traditional logo is kept with also portraying that they have now partnered with febreeze for added freshness. 

Tide is also using an email type newsletter for their loyal customers for added savings. They are able to sign up for the newsletter and in turn they are given coupons. 

Tide is a timeless brand, however they need to be more appealing to the next generation. They need to create more of an online presence. Although they may not believe they need to create more of an online presence it could be more appealing to the younger generation. 

McDonalds looking to the future

McDonalds has always been a family name and quick meal on the go. They have a reputation of being a quick greasy meal on the go. What they do not have is the reputation of being a healthy quick meal. McDonalds is attempting to change the reputation they have of being that greasy burger on the go. They are revamping their menu to include healthy choices. They have a number of wraps they are offering that have a significant reduction in the calories. They are also offering a healthier choice for their kid's meal to include apple slices. As Americans move to the future of healthy eating and they become more health conscious McDonalds is going to get less and less business if they do not change their menu. As you can see in the pictures McDonalds is looking to the future of Americans and attempting to revamp their reputation to a more healthy lifestyle.

Below are the alternative options instead of french fries for Kid's Meals. 

Jeep needs to improve on their female marketing

Although Jeep has a great website that really makes you want to buy a Jeep from all of their outdoor ruggedness, Jeep needs to step up to the plate when it comes to their female customers. Jeep needs to market to their female customers in a more productive way. They could market a Jeep that is specifically designed for the female customer. This could really increase their sales. As Jeep is known for their outdoor adventures it creates from owning a Jeep, it could really profit from having a Jeep designed for the women in mind.

This image is very cool and it appeals to the male adventure guru, it does not have any female attributes. Imagine if this image just had a female in the picture. This could appeal to the female demographic by just adding a female into the picture. 

Jeep is doing a lot of things right, by adding more of female presence to their marketing could lead to big things. 

Target Gone Fishing

Cartwheel is in a class of its own when it comes to online marketing. To take it another step further from last weeks blog, lets consider the email traffic that goes to subscribers of Cartwheel. As if it is not enough that we have the app and are saving money on essentials, Target finds it necessary to email us with suggested savings of what we might like. Email is a communication goldmine in the world we live in today. More than half of us probably delete the email before opening it, however, it still got us thinking about Target and what we need there. Lets be honest with each other, everyone always needs something from Target. Target is enticing us to shop there they  are trying to lure us in with their email tactics. They have simply put the bait on the hook and they are waiting for the customer to bite. Target again you have a great program with Cartwheel and the email traffic sent out.

Target cartwheel is doing backflips

Cartwheel is an app for Target savings. As we all know Target is not doing so well, however when it comes to the Cartwheel app, Target hit this one out of the park. Cartwheel not only offers savings to the customer it allows for Target to "customer profile." As customers use Cartwheel, it creates a database and from there the customer is targeted based on his/her profile. Specific savings are targeted towards individuals that are more likely to buy the given product. From customer profiling there is predictive modeling, once the precedent is set the database can now predict what the customer will want in the future. As Cartwheel is being used by the consumer to save money on their daily needs, behind the scenes Cartwheel is building a profile on each customer to target them in the future to spend more money. This one Target is well played!

Jeep has it going on

Jeep is a brand that everyone is familiar with. They have an image of being tough and rugged and their website does not disappoint. From the build your own Jeep to the rough and muddy pictures of Jeeps they have correctly marketed their image. According to Roberts & Zahay (2013) brand image is "an advertising metric that measures the type and favorability of consumer perceptions of the brand" (p. 469).
The JeepLife tab has real pictures and videos sent in from owners that show their Jeep in action. Jeep is catering to their targeted audience of the tough and rugged as most of the pictures are off roading action with mud and dirt all around. The target audience are those that like a little adventure in their life and Jeep is portraying this in their website.
Overall, well done Jeep on a great website.