Same look same great product

Tide  is a traditional laundry detergent well known in every household even if the household does not use Tide for their laundry detergent. Tide has chosen to keep the traditional look of their product, as it is a timeless design. The Tide logo is known all over America.

As you can see in the picture above, tide has kept their traditional timeless logo but has spiced it up for the new world. The traditional logo is kept with also portraying that they have now partnered with febreeze for added freshness. 

Tide is also using an email type newsletter for their loyal customers for added savings. They are able to sign up for the newsletter and in turn they are given coupons. 

Tide is a timeless brand, however they need to be more appealing to the next generation. They need to create more of an online presence. Although they may not believe they need to create more of an online presence it could be more appealing to the younger generation.