Although Jeep has a great website that really makes you want to buy a Jeep from all of their outdoor ruggedness, Jeep needs to step up to the plate when it comes to their female customers. Jeep needs to market to their female customers in a more productive way. They could market a Jeep that is specifically designed for the female customer. This could really increase their sales. As Jeep is known for their outdoor adventures it creates from owning a Jeep, it could really profit from having a Jeep designed for the women in mind.
This image is very cool and it appeals to the male adventure guru, it does not have any female attributes. Imagine if this image just had a female in the picture. This could appeal to the female demographic by just adding a female into the picture.
Jeep is doing a lot of things right, by adding more of female presence to their marketing could lead to big things.
Lisa,
ReplyDeleteI agree that Jeep has a great website and the layout is great for the typical male jeep guru. Which got me thinking- Does jeep WANT to target to women? Do they see them being a profitable market to go after? If the answer is yes, they do want to target to women too, then you are completely correct! They would need to do a better job of incorporating women into their website. I think a great way to do that is to embed a video that is showing a product. In that video they could have a female driver!
Interesting insight and it will be cool to see if Jeep does incorporate women in the near future!