Mobile marketing needs to be a priority for websites as google will not allow websites that are not mobile friendly. Keeping up with google and staying on top of the new rules for the internet can be tough, however not keeping on top it means business suicide.
If you are a mobile friendly website already you have nothing to worry about, if you are not mobile friendly, it could be a huge problem.
Target has a great mobile friendly website. They have cartwheel the app for saving that is very mobile friendly.
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