Below are the alternative options instead of french fries for Kid's Meals.
Tuesday, April 7, 2015
McDonalds looking to the future
McDonalds has always been a family name and quick meal on the go. They have a reputation of being a quick greasy meal on the go. What they do not have is the reputation of being a healthy quick meal. McDonalds is attempting to change the reputation they have of being that greasy burger on the go. They are revamping their menu to include healthy choices. They have a number of wraps they are offering that have a significant reduction in the calories. They are also offering a healthier choice for their kid's meal to include apple slices. As Americans move to the future of healthy eating and they become more health conscious McDonalds is going to get less and less business if they do not change their menu. As you can see in the pictures McDonalds is looking to the future of Americans and attempting to revamp their reputation to a more healthy lifestyle.
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I think that McDonald's has definitely done a good job of rebranding some of their menu items to reflect trends in the market. Adding the calorie counts to their menus has also been used in their attempt to show they are not blindly serving someone 800 calories in one meal. It's a good move from a marketing stand point, and I think they had received enough lawsuits that they needed to nip that in the bud.
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