After navigating through Target.com I found it has some areas that need to be improved. There website lacks a search tool that can adequately give the results that the searcher is seeking. When searching for a product the website provides a large number of search results, with more of them being irrelevant to the search.
Target could do more with their white on grey background.
When searching Keurig in the search box there is 178 results that come up with on a plane white background. Target needs to improve in order to stay with the competition.
I completely agree! I love shopping AT Target but man o man I get so annoying with their website. I agree with you when you say that Targets background is too boring and their search results do not present you with what you actually want to see. I also agree that Target is falling behind their competition in the online market. I think that we are going to see big changes to Target's website in 2016. Great post!
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