Harely Davidson Cares

Browsing the Harley website I came across this We care about you link that I clicked on. Harley is letting the customer know that they care about all of their customers and want them to take the necessary precautions to remain safe on the roads. 

Harley is empower the customer to make them feel like they are being cared about. They offer a couple of different links to click on for further information about driving and the Motorcycle association. These are great links to place on a motorcyle website. Harley does care about their customers and wants them to remain safe. Good job Harely. 

Same look same great product

Tide  is a traditional laundry detergent well known in every household even if the household does not use Tide for their laundry detergent. Tide has chosen to keep the traditional look of their product, as it is a timeless design. The Tide logo is known all over America.

As you can see in the picture above, tide has kept their traditional timeless logo but has spiced it up for the new world. The traditional logo is kept with also portraying that they have now partnered with febreeze for added freshness. 

Tide is also using an email type newsletter for their loyal customers for added savings. They are able to sign up for the newsletter and in turn they are given coupons. 

Tide is a timeless brand, however they need to be more appealing to the next generation. They need to create more of an online presence. Although they may not believe they need to create more of an online presence it could be more appealing to the younger generation. 

McDonalds looking to the future

McDonalds has always been a family name and quick meal on the go. They have a reputation of being a quick greasy meal on the go. What they do not have is the reputation of being a healthy quick meal. McDonalds is attempting to change the reputation they have of being that greasy burger on the go. They are revamping their menu to include healthy choices. They have a number of wraps they are offering that have a significant reduction in the calories. They are also offering a healthier choice for their kid's meal to include apple slices. As Americans move to the future of healthy eating and they become more health conscious McDonalds is going to get less and less business if they do not change their menu. As you can see in the pictures McDonalds is looking to the future of Americans and attempting to revamp their reputation to a more healthy lifestyle.

Below are the alternative options instead of french fries for Kid's Meals. 

Jeep needs to improve on their female marketing

Although Jeep has a great website that really makes you want to buy a Jeep from all of their outdoor ruggedness, Jeep needs to step up to the plate when it comes to their female customers. Jeep needs to market to their female customers in a more productive way. They could market a Jeep that is specifically designed for the female customer. This could really increase their sales. As Jeep is known for their outdoor adventures it creates from owning a Jeep, it could really profit from having a Jeep designed for the women in mind.

This image is very cool and it appeals to the male adventure guru, it does not have any female attributes. Imagine if this image just had a female in the picture. This could appeal to the female demographic by just adding a female into the picture. 

Jeep is doing a lot of things right, by adding more of female presence to their marketing could lead to big things. 

Target Gone Fishing

Cartwheel is in a class of its own when it comes to online marketing. To take it another step further from last weeks blog, lets consider the email traffic that goes to subscribers of Cartwheel. As if it is not enough that we have the app and are saving money on essentials, Target finds it necessary to email us with suggested savings of what we might like. Email is a communication goldmine in the world we live in today. More than half of us probably delete the email before opening it, however, it still got us thinking about Target and what we need there. Lets be honest with each other, everyone always needs something from Target. Target is enticing us to shop there they  are trying to lure us in with their email tactics. They have simply put the bait on the hook and they are waiting for the customer to bite. Target again you have a great program with Cartwheel and the email traffic sent out.

Target cartwheel is doing backflips

Cartwheel is an app for Target savings. As we all know Target is not doing so well, however when it comes to the Cartwheel app, Target hit this one out of the park. Cartwheel not only offers savings to the customer it allows for Target to "customer profile." As customers use Cartwheel, it creates a database and from there the customer is targeted based on his/her profile. Specific savings are targeted towards individuals that are more likely to buy the given product. From customer profiling there is predictive modeling, once the precedent is set the database can now predict what the customer will want in the future. As Cartwheel is being used by the consumer to save money on their daily needs, behind the scenes Cartwheel is building a profile on each customer to target them in the future to spend more money. This one Target is well played!

Jeep has it going on

Jeep is a brand that everyone is familiar with. They have an image of being tough and rugged and their website does not disappoint. From the build your own Jeep to the rough and muddy pictures of Jeeps they have correctly marketed their image. According to Roberts & Zahay (2013) brand image is "an advertising metric that measures the type and favorability of consumer perceptions of the brand" (p. 469).
The JeepLife tab has real pictures and videos sent in from owners that show their Jeep in action. Jeep is catering to their targeted audience of the tough and rugged as most of the pictures are off roading action with mud and dirt all around. The target audience are those that like a little adventure in their life and Jeep is portraying this in their website.
Overall, well done Jeep on a great website.