Tide's mobile marketing meets the standard

The most recent events of Google creating a mobile algorithm to ensure a website is mobile friendly is great if you are above the competition and provide a mobile friendly version of your website. Tide does just that. They do provide a mobile friendly version of their website and they meet and exceed the standard set out by google. They offer the same website in a mobile friendly version. They provide weather updates on this version which is a nice touch to their site. Tide has exceeded the standard so way to go Tide!

Mobile Marketing

Mobile marketing needs to be a priority for websites as google will not allow websites that are not mobile friendly. Keeping up with google and staying on top of the new rules for the internet can be tough, however not keeping on top it means business suicide. 

If you are a mobile friendly website already you have nothing to worry about, if you are not mobile friendly, it could be a huge problem. 

Target has a great mobile friendly website. They have cartwheel the app for saving that is very mobile friendly. 

Harley's Privacy

After navigating through several websites privacy statements, Harley Davidson has a great privacy policy. You can access their privacy statement from the bottom of their homepage. This does not take you to an additional page, it provides a pop up of the privacy statement, which allows for easy printing. You can navigate the page well. It is clearly written and areas are emphasized with orange lettering. The privacy statement is clear and offers a great resource. Harley Davidson did a great job on their privacy statement.

Target's Privacy Policy

With the recent events that have happened within the Target organization one would think that they would have the best privacy policy out there. Now don't get me wrong, Target does have a privacy policy on their home page that can be accessed and it does provide a lot of useful information, however, I feel it could be better portrayed that they are working very hard to protect the privacy of their customers.

Target does provide a privacy policy on a white background with black and grey lettering. How more plain could they get? Why not add a little color to the website and make the customer feel like their privacy is being protected. 

Target's website needs improvement

After navigating through Target.com I found it has some areas that need to be improved. There website lacks a search tool that can adequately give the results that the searcher is seeking. When searching for a product the website provides a large number of search results, with more of them being irrelevant to the search.

Target could do more with their white on grey background.
When searching Keurig in the search box there is 178 results that come up with on a plane white background. Target needs to improve in order to stay with the competition.

Website effectiveness is crucial

Website effectiveness is crucial in the marketing world today. Confusing websites or websites that do not provide the customer with what they want will tend to lead the customer away from their website to a more effective website that can do the trick. Jeep's website proves to be completely effective. Jeep has a great website that is a free of clutter, it is simple and easy to navigate. 

As you can see the website is clean, neat and free of clutter. Also from this screen shot you can see the website offers simple menu's that offer drop down menu's. Jeep has done a great job with its website effectiveness. 

Hard Rock Rockin' it?

It seems as if every company or organization these days is trying to get a leg up on their competition by offering the latest rewards or the most exclusive discounts to their customers that hold their rewards card. Well, Hard Rock is no different than any competitor in the sales industry today. Hard Rock is using a rewards program that entices their valued customers to keep coming back, where Hard Rock goes above and beyond is with their marketing of the rewards program.

Hard Rock's use of this enticing photograph really draws in the audience and appeals to a large audience. Hard Rock did a wonderful job with this photo.