Target Gone Fishing

Cartwheel is in a class of its own when it comes to online marketing. To take it another step further from last weeks blog, lets consider the email traffic that goes to subscribers of Cartwheel. As if it is not enough that we have the app and are saving money on essentials, Target finds it necessary to email us with suggested savings of what we might like. Email is a communication goldmine in the world we live in today. More than half of us probably delete the email before opening it, however, it still got us thinking about Target and what we need there. Lets be honest with each other, everyone always needs something from Target. Target is enticing us to shop there they  are trying to lure us in with their email tactics. They have simply put the bait on the hook and they are waiting for the customer to bite. Target again you have a great program with Cartwheel and the email traffic sent out.

Target cartwheel is doing backflips

Cartwheel is an app for Target savings. As we all know Target is not doing so well, however when it comes to the Cartwheel app, Target hit this one out of the park. Cartwheel not only offers savings to the customer it allows for Target to "customer profile." As customers use Cartwheel, it creates a database and from there the customer is targeted based on his/her profile. Specific savings are targeted towards individuals that are more likely to buy the given product. From customer profiling there is predictive modeling, once the precedent is set the database can now predict what the customer will want in the future. As Cartwheel is being used by the consumer to save money on their daily needs, behind the scenes Cartwheel is building a profile on each customer to target them in the future to spend more money. This one Target is well played!

Jeep has it going on

Jeep is a brand that everyone is familiar with. They have an image of being tough and rugged and their website does not disappoint. From the build your own Jeep to the rough and muddy pictures of Jeeps they have correctly marketed their image. According to Roberts & Zahay (2013) brand image is "an advertising metric that measures the type and favorability of consumer perceptions of the brand" (p. 469).
The JeepLife tab has real pictures and videos sent in from owners that show their Jeep in action. Jeep is catering to their targeted audience of the tough and rugged as most of the pictures are off roading action with mud and dirt all around. The target audience are those that like a little adventure in their life and Jeep is portraying this in their website.
Overall, well done Jeep on a great website.